AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative...

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article...
wille eerola

Wille Eerola talks about the importance of developing Cultural Exchange

Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words,...
IAL Saatchi & Saatchi

IAL Saatchi & Saatchi Managing Partner, Imtisal Abbasi talks about How to Create Legacy...

Imtisal Abbasi, Managing Partner - IAL Saatchi & Saatchi, talks about creating legacy advertising agencies.    What defines a...
Digital

Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing

As originally published in Synergyzer Annual 2020. The evolution of the digital sphere has effectively reshaped the world...
AdAsia

Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...

As published in Synergyzer issue 4 volume 16 Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS,...

5TH PAS AWARDS 2014

The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and credible advertising events in Pakistan, awarded jubilant winners...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...