Archive 2 Columns

Phasellus tellus tellus, imperdiet ut imperdiet eu, iaculis a sem Donec vehicula luctus nunc in laoreet

The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity

As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists, reshaped...

Dr Hassaan AhmedJune 11, 2026

ROX Launches E-Store Featuring Authentic Apple Products, Bringing a Seamless Shopping Experience Through the App

ROX, the next-generation digital lifestyle platform by JazzWorld, has launched its in-app E-Store, enabling customers to purchase authentic Apple products directly through a...

WebdeskJune 10, 2026

Compose. Connect. Convert: The Marketing Power of Pakistan’s Jingles

This article explores Pakistan’s jingles, their emotional impact, and how sound has shaped brand identity, tracing the golden era, examining what went wrong,...

Hira BajwaJune 9, 2026

Masood Alam – The Producer Who Infuses Emotion into Every Track

Some artists write melodies; Masood Alam seems to uncover them. His music feels like memory…quiet, aching and deeply familiar. There is emotion in...

Afifa ManiarJune 8, 2026

From Radio Waves to Brand Waves

Those who grew up with RJs, cassettes, VJs, and cross-border MTV moments know that Pakistan’s music once carried an energy that felt impossible...

Tyrone TellisJune 5, 2026

Culture in Motion: Suzuki’s Evolution

Some brands advertise, and then there are brands that become a country’s collective memory. For decades, Pak Suzuki has occupied a place in...

Ayesha AnjumMay 25, 2026

The Rise of the Previously Retired

Trends tend to follow a familiar cycle. Something new emerges, begins in a niche space, gradually enters the mainstream, and is eventually replaced...

Ayesha AnjumMay 22, 2026