Archive list
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Rockstars Don’t Like the Template – Gohar Mumtaz
Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...
Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari
While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...
The OST Effect: How TV Dramas Turn Songs into National Anthems
A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Between Bayaan Brand, Band and Belief
Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...