Omar Abedin

Over the past 25 years, Omar has enjoyed working with organizations that value innovation, insight-based decision-making, team development and a culture of developing strong brands. His role has always been that of a change agent and growth driver. He has advised companies across multiple categories and geographies on various aspects of marketing & sales. He has also developed & launched 3 startups, including 800-Battery, the Middle East's first roadside battery replacement service. He recently published a book titled "Building Brand YOU!” available at Amazon.com. Until May, he was CEO of Starcom Mediavest, Pakistan's 2nd largest media agency.