Interviews

67 Articles
dr-asad-ilyas

Dr Asad Ilyas – Making IBA Move Forward

If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...

Khurram Jaffrani

Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey

With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...

Spotify Wrapped 2025

How Pakistan Listened: Inside Spotify Wrapped 2025 with Talha Hashim

Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...

waleed-ahmed

Waleed Ahmed – Finding Heart in the Frame

Waleed Ahmed has spent nearly a decade shaping some of Pakistan’s most memorable visual stories, from Mezan’s empathy-driven films to Cheezious’ patriotic campaign...

ahsan-rahim

Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”

Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...

umer-gulzari

M.Umer Gulzari: From Storyboards to Prompts

As the line between real and unreal blurs, Pakistani filmmaker Muhammad Umer Gulzari is redefining storytelling. The director and founder of Age Films...

taurees-habib

Tauress Habib: From Karachi To The Grammys

When Taurees Habib unboxed his Grammy earlier this year, it marked a historic first for Pakistan. As the sound engineer behind Hans Zimmer’s...

asghar-ali-ghanchi

Directing the Future with Asghar Ali Ghanchi

He is a director, cinematographer, and founder of Cinebotic Labs, Pakistan’s first AI-driven filmmaking studio. With roots in computer science and a deep...

dr-shakeel-khoja

The 4th Generation Revolution with Dr Shakeel Khoja

Dr Shakeel A. Khoja, Dean of the School of Mathematics & Computer Science at IBA Karachi, has spent over two decades at the...