We think we know what “educated” means: a degree, a certain accent, the right school’s monogram. But beneath this familiar definition lies a...
How brands can take a page from the booming EdTech scene in Pakistan to elevate consumer experiences. Imagine a scene from a household...
Schools have become brands, education has become the product, and students are the packaging. Once upon a time, schools were just schools. A...
Once, brands fought for billboards. Now, they want blackboards. From cereal-sponsored hygiene lessons to coding classes powered by banks, companies are slipping into...
What happens when failure is not allowed, and imagination is shelved? When young minds are taught to fear being wrong more than being...
In the mists of time, education was once seen as a noble pursuit, meant to enlighten, uplift, and empower. In Pakistan today, it...
Lessons are no longer confined to textbooks; they have become binge-worthy. Will this digital shift of Edutainment bridge divides or widen them? For...
In the age of Wi-Fi and Wall Street, your best financial advisor might just be a 23-year-old with a ring light on a...
Economic downturns are a recurring feature of the capitalist system we have inherited. Such downturns are here to stay, and even if they...
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