This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that YouTube has provided these brands.
According to Farhan Qureshi, Regional Head at Google Asia Pacific, “These trending ads and branded content are a reminder of the amazing creativity alive today in the Pakistani ads industry. These videos show that it’s not only new technology, but also the ancient art of storytelling that creates a winning combination. YouTube offers brands a creative canvas to tell stories that resonate with consumers in whatever shape best fits them.”
Key Trends:
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Made for Digital
YouTube allows brands as much or as little time as they need to tell their story so their creativity can flow as the narrative requires.
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Popular with Millennials
Many of the ads are catered toward millennials, including those with strong female leads.
Here is the list of the top 10 ads:
1. Kia Pakistan India per baazi lay gaya?
Brand: Goto.com
Agency: Olive Digital
Goto.com plays its own unique spin on India and Pakistan’s relationship with this charming ad.
2. Peek Freans Cake Up | TVC 2018 | Real Rishtey
Brand: Peek Freans
Agency: OMD/Ogilvy & Mather
This Peek Freans ad attempts to tug at heartstrings by using familial bonds and the relationship between a mother and son to show ‘real fillings’.
3. Ariel: Oho Nahi, Hoo Hoo
Brand: Ariel
This 55 second ad is catchy with its score and doesn’t beat around the bush in trying to send its message.
4. Lifebuoy V/S Jaraseem Episode 4
Brand: Lifebuoy
Agency: Mindshare/Lowe & Rauf
Episode 4 of Dr. Lifebuoy vs Jaraseem displays brilliant storytelling and animation that manages to grip its audience.
5. Pepsi | Cricket | Music
Brand: Pepsi
Agency: Mindshare/IAL Saatchi & Saatchi
Pepsi’s ad successfully sells its narrative while playing up the patriotic spirit in anticipation for this Independence Day.
6. NESTLÉ CERELAC Loree Kahani presents Chanda Mama sung by Ali Noor & Zeb Bangash!
Brand: Nestle
Agency: Maxus/Ogilvy & Mather
Nestle hits the target with this ad that awakens childhood memories for its audience.
7. Khayal Rakhna – Acapella Version by Ali Noor
Brand: Strepsils
Agency: Adcom/Zenith Optimedia
This Strepsils ad is effortlessly catchy and draws in its audience with an Acapella version of one of the most popular national songs originally sung by Alamgir and Benjamin Sisters.
8. Knorr Crispy Chicken Burger
Brand: Knorr
Agency: Mindshare/Broomstick
A straight-forward ad that successfully manages to entice its audience.
9. Telenor I-Champ | Episode 3
Brand: Telenor
Agency: OMD/Ogilvy & Mather
Star Celebrity joins the mentor panel in this episode of Telenor I-Champ.
10. Zaalima Chai Ko Thand Kara De, Coca-Cola Pila De
Brand: Coca-Cola
Agency: Starcom/Ogilvy & Mather
Coke conveys its message with this simple masterpiece with no exposition, no words and no overselling.