As originally published in Synergyzer Annual 2018

HMD Global, the home of Nokia phones, expanded their range of phones by launching five new devices at the HMD Mobile World Congress 2018. Four new Android smartphones were launched, namely Nokia 8 Sirocco, Nokia 7 Plus, new Nokia 6 and Nokia 1, delivering all the craftsmanship expected from a Nokia phone. In addition to the new Android smartphones, the iconic Nokia 8110 reloaded version was also launched, with 4G connectivity and essential applications such as Google Assistant, Google Maps, Google Search, Facebook, and Twitter.

Android One commitment:

The company also announced that it was the first global partner to have a full suite of devices selected into the Android One program by Google. The software ensures that phones stay fresh over time with the latest AI-powered innovations using the highest grade of security from Google. For now, only three Nokia smartphones are offering this high-quality software, Nokia 8 Sirocco, Nokia 7 Plus and the new Nokia 6.

Nokia smartphones also offer pure Android installation which means that there are no unnecessary User Interface changes or hidden processes consuming phone battery and slowing down the phone performance. Each of the new phones comes with a limited number of pre-installed apps so the users get more storage space.

The preinstalled updated Android version (Android Oreo) allows the user to enjoy the latest features, including Picture-in-Picture for multitasking, Android Instant Apps to discover and run apps with minimal friction, new emojis and battery-maximizing features like limiting background app use.

“A smartphone is an everyday partner and something people need to know they can rely on. Last year we promised that we would deliver on all the hallmarks of a true Nokia phone experience and that we would live up to the trust people have in the Nokia brand on phones. This is why we are so excited to join the Android One program, it is an important step in keeping this promise. We believe that after the additions to our phone portfolio, consumers around the world can truly find their own Nokia phone that they can rely on”, said Pekka Rantala, Executive Vice President & Chief Marketing Officer of HMD Global.

Nokia 8 Sirocco: An Ultra-Compact Powerhouse

The elegant design and compact style of the phone make the ideal blend of precise craftsmanship and purposeful innovation. It delivers powerful storytelling features including enhanced Dual-Sight, ZEISS optics and carefully tuned acoustics with Nokia spatial audio.

The curved glass finish (3D Corning® Gorilla® Glass 5) enveloped in a stainless-steel frame (2.5 times stronger than 6000 series aluminum) makes it robust enough to endure life’s everyday knocks.

It has dual rear sensors with ZEISS optics combined with an ultra-sensitive, wide-angle primary camera for impressive low-light performance along with a secondary 13MP sensor with 2x optical zoom.

Nokia 7 Plus: The Flagship Hero

The phone stands out from the entire smartphone range because of its screen, power, design and features. Combining innovative optical hardware and imaging algorithms, it captures moments into photos, with enhanced Dual-Sight and dual rear sensors with ZEISS optics combined into an ultra-sensitive 12MP wide-angle primary camera along with a secondary 13MP camera that delivers 2x optical zoom. The cameras have an excellent performance in both low-light and extra bright conditions.

It is backed by the powerful Qualcomm® Snapdragon™ 660 Mobile Platform along with a powerful 3800 mAh battery.

Nokia 6: The Award-Winning Phone Gets Even Better

Building on the success of its predecessor, the New Nokia 6 packs an even more powerful performance along with new features in a more compact, durable body. Over 60% faster than its award-winning predecessor, it offers enhanced Dual-Sight, ZEISS optics, USB-C fast-charging, a more compact screen-to-body ratio, Nokia spatial audio, and pure, secure and up-to-date Android Oreo™. It also has a Qualcomm® Snapdragon™ 630 Mobile Platform which allows it to deliver fast and smooth performance alongside with a day-long battery life.

Nokia 1: A Nokia Smartphone Accessible To Everyone

It is a breakthrough in accessible technology, delivering smartphone essentials with the reassuring quality expected from a Nokia phone and a refreshingly familiar design.  Giving more people access to technology, it comes with Android Oreo™ (Go edition), a version of Android optimized for devices with 1GB RAM or less. The Nokia 1 is designed to be smooth and responsive, with full access to the Google Play™ Store.

Reloading Nokia 8110: For the Originals

The 4G feature phone comes complete with the iconic curved slider design, with a familiar and easy to use interface. It features intuitive tactile mechanics, with slide to answer and end calls, as well as an addictive helicopter style spin on its axis. It delivers durability and reliability along with crystal-clear VoLTE calling, a revamped version of Snake and access to an app store. To keep it running flawlessly, the Nokia 8110 features the Qualcomm® 205 Mobile Platform.

At the HMD World Congress 2018, realizing that fans of Nokia all over the world expect a lot from the brand since it has made its comeback to the industry, Florian Seiche, CEO of HMD Global, said “This time last year, we started our journey with huge expectations from fans and a massive responsibility to deliver on the legacy of one of the most innovative brands in our space. Since then we have reintroduced well-loved icons, forged partnerships with friends old and new and delivered our pure, secure and up-to-date Android experience across our smartphone portfolio. Last year we shipped over 70 million Nokia phones. As we’ve expanded our portfolio we’ve always maintained one vision: to deliver great phones that live up to the values that our fans expect. It has been an exhilarating time and as we look ahead, we plan to build on our success by expanding our portfolio.”

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