In a significant milestone for the National Football League (NFL), the Super Bowl of 2024 has broken all prior records to become the championship that has received the most viewers in the history of the league.
A whopping 123.4 million people tuned in across various media outlets, such as CBS, Paramount+, Univision, and Nickelodeon. According to the Nielsen and Adobe Analytics report, nearly 200 million people watched the game in total if we count the views who saw some part of the championship.
The celebrity attendance during the show also contributed to the viewership as giant names like Taylor Swift, Elon Musk, Blake Lively, Lana Del Rey, Jay-Z, Paul Rudd, John Hamm, Gordon Ramsay, Justin & Hailey Bieber, Lady Gaga, and several others.
Also, Usher’s Halftime show garnered views from 5% more households as compared to Rihanna’s performance last year.
This exceptional audience represents a considerable rise of 7% over the championship game that took place the previous year, which at the time was the Super Bowl that also held the record for the most viewers ever. With a viewership of 115.1 million, the game that took place the year before now holds the place as the second-most viewed NFL broadcast.