The Complex World of Sports Sponsorships in Pakistan
It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for...
1992 Cricket World Cup: A Trip Down Memory Lane with Iqbal Munir
Picture sitting down with Iqbal Munir, a sports photography maestro, for an engaging chat that's not just an interview but a journey through time....
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious...
Reshaping Cricket as A Brand for the Brands
Cricket today has reached a precarious state. With the constant inauguration of new leagues, we’re stuck in the conundrum of where cricket’s future lies;...
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take...
Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to the...
Battling To Enter The Eyeball Or Heart?
A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its...
Exploring the Wackiest Sports, the World Has to Offer!
Ah, the world of sports – a realm where adrenaline, competition, and a healthy dose of camaraderie collide to create moments of triumph and...
A Sleeping Giant: Pakistan’s Sports Goods Industry
Globally, Pakistan is known for a few things: music, food, hospitality, cricket, and sports goods. The South Asian country is not a sports powerhouse...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
