Pakistan Cricket: From Anthems to Triumphs
If there's one thing Pakistanis are arguably more passionate about than their chai, it's got to be cricket. And you know what's been the background score to our cricketing rollercoaster? No, not just the...
HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
Breaking Barriers: Developing Gender Parity in Sports Marketing
In the past few years, the realm of sports marketing has undergone a profound transformation, moving beyond traditional and cultural boundaries to embrace a more equitable and inclusive approach. One of the critical dimensions...
Emerging Asia Cup 2023 – A Surprising Prelude to the Ultimate Showdown
The cricket calendar for 2023 is already filled with anticipation as the ODI World Cup and Asia Cup are set to be the standout events of the year, featuring one of the biggest rivalries...
Pakistan Sports – When We Were Kings!
In Pakistan, if you are not into Sports, you are labelled as a social outcast since Sports is important to everyone in the country. There was a time when not winning was a headline...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
