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music-in-politics

Beats Before Beliefs

Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan use...

gohar-mumtaz

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...

ahmed-zawar

Ahmed Zawar at Sony: Letting the World Listen

In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...

music

Pakistan’s New Music Economy, When Sound Became Strategy

Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...

the-day-the-music-stopped

The Day the Music Stopped

The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...

TikTok Hooks

From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today

TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...

hasan-raheem-wedding

Hasan Raheem Didn’t Get Married, You Just Fell for a Marketing Tactic

This May, Hasan Raheem almost broke the internet. Hasan Raheem posted a photo in a white shalwar kameez sitting next to a woman...

Taylor – Made Marketing: The Taylor Swift Phenomenon

If you have a mobile phone and an internet connection, then chances are you are aware of Taylor Swift. At least, in some...