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Autobiography – What Does World’s Smallest Book “Frickin Short Life” Convey?

What better way to review a book than to immerse the reader in the ambiance it creates? After all, our book selections are often driven by how we feel in that moment; often curious,...

Lab Test – JazzCash Hai Na!

Neil Christy CEO Head Lion Founder/Admin KAMN Facebook Group Har Cringe Fest Ki Liyay JazzCash Hai Na!  After seeing the ad, this is how I imagined the brief was given. The marketing manager suddenly disappeared. The manager reappeared after...

LAB TEST – Rahber Cooler

SHEHROZ ALI Brain Child Pakistan, Performance Executive As the electronics brands are progressing with electronic water dispensers, Rahbar is still holding on to its old-school water cooler, which can potentially be a good strategy to stay out...

LAB TEST – HD Putty by Maple Leaf

KIRAN ZAHID Manager Strategy, Dawn Media Group 'Kar lo paint k maslon se cutty.' The new HD Putty TVC with an all-star cast is an unexpected delight. The desi formula for paint industry advertisements has included similar variables...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...