Hey, Iu2019m Mark Den. Dreamer
& Designer

Creating fluid experiences and striking visuals. A freelancer during the day, a creative thinker, and an aspiring innovator at night.

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music-in-politics

Beats Before Beliefs

Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan...

gohar-mumtaz

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and...

Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari

While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi...

pakistani-osts

The OST Effect: How TV Dramas Turn Songs into National Anthems

A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning...

PSL Anthem

Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems

PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide...

ahmed-zawar

Ahmed Zawar at Sony: Letting the World Listen

In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one...

the-coke-studio-playbook

The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness

Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is...

bayaan band

Between Bayaan Brand, Band and Belief

Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat...

music

Pakistan’s New Music Economy, When Sound Became Strategy

Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music...

the-day-the-music-stopped

The Day the Music Stopped

The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7...

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