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Ayesha Anjum is an editorial assistant at Synergyzer, with an English Literature degree and a tendency to overanalyse the universe, she’s set out on a quest in the world of journalism. She approaches everything in life with the intensity of someone who’s been triple-dared. Ayesha is a self-proclaimed connoisseur of existential dread, while most kids were out playing, she was inside, furiously scribbling poetry about the fleeting nature of life and the emotional complexities of losing her favourite toy. She’s here to make you think “Wow, she’s funny, but is she okay?” one caffeine-induced anxiety spiral at a time, because sometimes the best stories come from the messy, weird experiences of just being human.

29 Articles
cartier-vs-china

Cartier: The High Cost of a Hollow Investment

Cartier: the name conjures images of deep, luxurious red velvet boxes and velvet ropes separating those who can afford it from those who...

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Taylor Swift is Citrus-ly the Boss of Branding

Taylor Swift might be ruling the world, and we don’t even know it. This past week has been a crazy, wonderful and glittery...

dr-s-akbar-zaidi

Dr. S. Akbar Zaidi on IBA’s Rise and Digital Finance in Pakistan

Dr S. Akbar Zaidi, a leading political economist and Executive Director of IBA Karachi, has taught at institutions like Columbia University and Johns...

i-asked-chatgpt

A Very Polite Intervention for Pakistani Advertisers by ChatGPT

What began as a casual ChatGPT prompt quickly turned into a list of things ChatGPT wishes brands would finally get right. Disclaimer: none...

overloaded-minds

Overloaded Minds: Navigating the Chaos of Infinite Information

The Rise of Overstimulation Before you read this, I dare you, no, I triple dare you, not to check your phone.  Don’t glance,...

zohran-mamdani

Zohran Mamdani Proves Politics is All About PR

Zohran somehow managed to get everyone, and I mean everyone, emotionally invested in a New York mayoral campaign. People who had never set...

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Through Her Eyes

Gender Perspectives in Storytelling  How do men and women perceive and portray stories differently? Is there a difference, or is it just makeup...

shehzeen-rehman

Shehzeen Rehman, the Influencer that De-Influenced

Exclusive Interview with Shehzeen Rehman  Shehzeen Rehman’s journey is the kind that turns heads—and then makes you sit up and take notes. From...

foodpapa-billboard

Ram Pam Pam, FoodPapa: Marketing Logics Khatam

The FoodPapa Billboard The FoodPapa billboard in Karachi has left citizens asking, “Wait, what is this ad even for?” From the outset, its...