Innovation & Technology
A Very Polite Intervention for Pakistani Advertisers by ChatGPT
What began as a casual ChatGPT prompt quickly turned into a list of things ChatGPT wishes brands would finally get right. Disclaimer: none...
Ayesha AnjumAugust 8, 2025
Saif Mujahid on TikTok Pakistan
For Saif Mujahid, TikTok is more than just a platform; it is a space where creativity meets innovation. As the Head of Content...
Afifa ManiarMay 19, 2025
Wearable Wellness: The Rise of Health Tech
Remember when fitness trackers were just clunky gym gadgets? Not anymore. From Apple’s Hermès collabs to Karachiites rocking smart watches to weddings, it’s...
Syed Aamir BukhariMarch 26, 2025
Are PersonaBots the Next Big Thing in Pakistan’s Business Landscape?
The following are excerpts taken from an interview with Global Director, Ipsos Institute for Motivational Research; President, of Gender Balance Network, Cristina Craciun...
Afifa Anis SyedSeptember 4, 2024
Zindigi Partners with Local Government to Digitize Waste Management Companies Under CM Punjab Maryam Nawaz’s ‘Suthra Punjab’ Initiative
Islamabad 21st August 2024: A significant milestone was achieved today in Lahore with the signing of Memorandums of Understanding (MOUs) between Zindigi- Powered...
adminAugust 21, 2024
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring...
adminFebruary 27, 2024
A Bright Idea that Won Big!
SYNERGYZER: What is your educational background and when did you start working on your startup? ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of...
Huzaifa GabaMarch 20, 2023
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university,...
Huzaifa GabaMarch 9, 2023
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled...
Huzaifa GabaAugust 30, 2022
