iDcreations Founder, Zaheeruddin Talks About Creativity Taking A Downturn In Pakistan
In 2014, Kenwood Khush Raho series of TV commercials hit the airwaves, leaving a distinct mark on the industry. This was first-of-its-kind advertising by Syed Zaheeruddin Ahmed, Founder - iDcreations, but definitely not his...
Remembering Haseena Moin: Portraying Strong Women In Pakistani Dramas
This interview was conducted in 2018.
For those who have grown up watching PTV dramas, Haseena Moin is a name they respect; from Shehzori in the 1970s to Jaane Anjaane in the 90s, Haseena Moin...
Q&A: Faizan S. Syed, CEO – East River on adding diversity to the Ziauddin...
As originally published in Synergyzer Issue 2 – 2019
Faizan Syed, CEO-East River
Your entrepreneurial journey has been from investment banker to electronic media to digital services. What prompted you to get into such a diverse...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
As originally published in Synergyzer Annual 2019
Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry?
Media Auditor: In the words of Mark Pritchard, Chief Brand Officer –...
Salman Butt, Chairman – Green Peak International, talks about conceptualizing and developing the Pakistan...
As originally published in Synergyzer Issue 2 – 2016
Salman Butt, Chairman - Green Peak International
What were the mechanics involved in getting PSL from concept to reality?
PSL is a Franchise Model, modeled on European...