LEADING THE SOCIALSPHERE
Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.
Synergyzer: Recently, Nokia Pakistan achieved...
The Rising Sun Rise FM
Sunrise Radio Network, a project by Dream Team, produces and broadcasts high quality driven media content that transpires a meaningful change in the lives of people. The network’s programming is guaranteed to entertain, engage...
RADIO AUDIENCE MEASUREMENT: WHAT THE CELLULAR APP METHOD IS MISSING?
By Mehdi Raza
Radio, as a medium the world over has existed and thrived despite the challenges that came its way over the past 100 years. The industry stood strong, rather evolved, despite the looming...
Crowd Sourcing
Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan
In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
Media Demons: Grabbing the Horns- Part 2
“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the channel mix, the time slot mix and the top positions....
Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...
We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about the need for regulations in the media industry and positioning...
Don’t Fear Digital
Our consumer is changing. The oone-sided monologue that conventional advertising offers is evolving into a dialogue based conversation, in which the consumer plays a central role. This change is driven by the emergence of...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
