Client Name: Jazz
Campaign Name: Rox – Vibe Hai
Agency: Fishbowl
Director: Ammar Ashraf
Producer: Syed Wajahat Ali
DOP: Adnan Aslam
Production Company: What’s Next Entertainment
Post Production: What’s Next Entertainment & Post Fusion
Editor: Waseem Malik & Post Fusion
Post and Animation: Post Fusion
ROX – Vibe Hai
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning point as platforms like Facebook and Instagram transform from social hubs into bustling virtual marketplaces. With this change, users can shop, interact with companies, and find new products without leaving the comfort of their favorite social media apps. This is more than simply a passing fad in Pakistan; it changes consumers’ purchasing habits and presents new possibilities and challenges.
What is Social Commerce?
Social commerce is a combination of social networking and internet buying. Users may explore, look into, and purchase things straight from their preferred social channels. This removes the need to jump between applications, leveraging the speed and impact of social interactions. Platforms such as Instagram, Facebook, and TikTok are leading the way, with features like in-app buying, shoppable posts, and live streaming, making transactions more accessible than ever.
Pakistan’s Social Commerce Boom
Pakistan’s young population and increasing internet availability provide an ideal setting for social commerce to flourish. Millions of Pakistanis use social media, which greatly influences their purchasing patterns. Furthermore, the proliferation of smartphones and low-cost data plans has democratized web access, making social commerce possible in both urban and rural settings.
Examples of Social Commerce in Pakistan
- Instagram Shopping: This visually-driven platform has become a hotspot for Pakistani businesses. From fashion brands like Khaadi to individual craft sellers, businesses use Instagram Shopping to showcase products directly on their profiles. Influencers also play a key role in promoting products through sponsored posts and affiliate marketing.
- Facebook Marketplace:Â This virtual bazaar allows individuals to buy and sell various products, from electronics to furniture. Its unique strength lies in its community focus, allowing users to discover products from local sellers. Additionally, Facebook Groups foster online communities around specific interests, creating a sense of trust and connection between buyers and sellers.
- TikTok’s Influence: The short-form video app is making waves in Pakistan’s social commerce scene. With its viral content and algorithmic feed, TikTok allows businesses and creators to showcase their offerings through engaging videos, driving product discovery and sales, especially among younger demographics.
Challenges and Opportunities
While the rise of social commerce presents exciting opportunities, challenges need to be addressed. Robust digital infrastructure and secure payment solutions are crucial for seamless transactions. Additionally, data privacy and security concerns need to be tackled to build consumer trust. However, by addressing these challenges and embracing innovation, Pakistani businesses can leverage the power of social commerce to reach new audiences, drive sales, and thrive in the digital era.
Where Does E-commerce Stand in Pakistan?Â
Pakistan is the world’s 51st biggest e-commerce market, with a forecast value of $2,851.6 million in 2024. The market will most likely increase steadily, with a compound yearly growth rate (CAGR) of 13.9% between 2024 and 2028, reaching a market volume of $4,796.9 million by 2028. Notably, Pakistan’s expected 14.6% growth in 2024 will contribute to the worldwide e-commerce market’s 10.4% growth rate this year. This trend will continue internationally in the next years, signaling a bright future for online shopping.
What is The Future of Retail in Pakistan?
The year 2024 marks a significant shift in how consumers in Pakistan and worldwide interact with brands and make purchases. As social media continues to evolve into a multifaceted shopping destination, businesses that adapt their strategies and prioritize customer experience can thrive in this dynamic landscape. The future of retail in Pakistan may well lie in the hands of social commerce, offering exciting opportunities for both businesses and consumers.
Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign
Ogilvy Bangkok launched Lego’s “Build the Future” print ad campaign in 2017, and the campaign’s outstanding visuals and uplifting message won over hearts. The campaign aimed to highlight Lego’s involvement in encouraging youngsters to follow their aspirations and inspire them.
The campaign struck the cord for the following reasons:
Creative Imagery: the ad campaign showed three kids, each symbolizing their future goals, standing up on enormous Lego models. The three images showed the kids building a firefighter, an astronaut, and a guitarist, depicting what they want to become in the future – building their futures.
Strong Emotional Connection: the ad campaign used the potential of childish dreams and Lego’s limitless potential to appeal to children. Viewers related to the brand’s association with encouraging imagination and hope for the future as they saw kids playing with Lego bricks and creating their unique imaginative creations.
The phrase “Build the future” encapsulated the spirit of the campaign in a nutshell and stuck with people long after the campaign ended.
Awards Received:Â
Cannes Lion 2017
- 2 Silver Outdoor
- Silver Print & Publishing
- Bronze Design
LIA Awards 2017
- 2 Gold Print
- 2 Gold Poster
- Silver Print Art Direction
- Silver Print
- Silver Poster
- Bronze Print
- Bronze Poster
Spikes Awards 2017
- Grand Prix Print & Publishing
- Gold Print & Publishing
- 2 Silver Outdoor
- Silver Art Direction
Ad Stars 2017
- Gold Outdoor
- Silver Outdoor
- Crystal Print
- Crystal Art Direction
Clio Awards 2018
- Gold Print
- Gold Print & Out of Home Technique – Art Direction
- Silver Print Campaign
- Silver Out of Home – Poster Campaign
- Silver Print & Out of Home Technique – Art Direction
- Silver Print
- Silver Print & Out of Home Technique – Art Direction
- Bronze Print
- Bronze Print & Out of Home Technique – Art Direction
The One Show 2018
- Silver Print
- 5 Bronze Print
- Bronze Craft Art Direction
- 5 Merit Poster
- 2 Merit Print
Adfest 2018
- Bronze CGI
- Bronze Press
- Bronze Outdoor
- Bronze Design Poster
- Finalist Design Poster
- Finalist Outdoor
New York Festivals 2019
- 3 Silver Outdoor
- 2 Silver Print
- 2 Bronze Print
- Bronze Outdoor
Lürzer’s Grand Slam 2019
- Bronze Photography – Advertising Digital Art
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a showcase of innovative ideas.
Entrepreneurs, investors, tech aficionados, and students from around the world came together for a series of events to promote conversation, highlight new developments, and delve into the dynamic IT business. The first day was packed with exciting events, setting the tone for a dynamic and informative conference.
A Star-Studded Opening Ceremony Sets the Stage
Katherine Maher, Managing Director of the Google News Initiative, and the famous comedian Trevor Noah were notable attendees at the event’s opening ceremony.
In addition, the audience was addressed by Amjad Masad, who is both the prime minister and minister of foreign affairs of Qatar, as well as the co-founder and CEO of Replit. Their statements highlighted the significance of working together, thinking creatively, and cultivating a worldwide digital ecosystem to tackle future obstacles and seize future possibilities.
A Platform for Emerging Businesses
The Web Summit focused on a hand-picked group of potential businesses across several sectors, and Qatar’s ALPHA program stole the show. This one-of-a-kind platform allowed these forward-thinking businesses from all walks of life to network with prominent CEOs, investors, and media outlets. This exposure might help individuals achieve even greater success, creating an atmosphere conducive to innovation and entrepreneurship.
Focus on Diverse Topics
On the first day, there were several different discussions covering a variety of topics that are influencing our modern society. On important topics such as Artificial Intelligence, its possible societal effects, and the ethical concerns related to its development, experts from different domains had interesting discussions, provided helpful insight, and encouraged conversation. Climate change and the future of employment were also major topics of debate, as were possible answers and ways to work together to tackle these complex problems.
Pakistani Startups Take Center Stage
Several Pakistani businesses got the recognition they deserved at the Qatar Web Summit by showcasing their ground-breaking products and services. These carefully picked businesses showcase Pakistan’s thriving technology industry’s rising skill and enormous promise. By participating in the summit, they could present their ideas to a worldwide audience, where they might be recognized and meet prospective international investors and partners. The participating companies and Pakistan will benefit from this venture, further establishing Pakistan as an essential participant in the international technology market.
Looking Ahead
After a fruitful first day, the Qatar Web Summit has solidified its position as an essential stage for the growing tech industry in the region. Attendees look forward to more thought-provoking conversations, meaningful connections, and a sneak peek at the fascinating technological future as the conference progresses. With the help of this summit, the IT sector in Qatar and the region around it can go forward with optimism, thanks to increased opportunities for cooperation, sharing of knowledge, and innovation.
The Web Summit Qatar official website has all the information you need about the event, including details on future editions.
A Battersea Story | The Bond
Client Name: Battersea
Campaign Name: We’re All In, For Them
Agency: New Commercial Arts
Production Company: Magna Studios
Creatives, film: Charlotte Prince & Loriley Sessions
Creatives, Print: Alex King & Raymond Chan
Director: Hector Dockrill
Producer: Theo Hue Williams
Exec Producer: Isobel Conroy
Founder/Exec: James Sorton
DOP: Joel Honeywell
Post-Production Company: Electric Theatre Company
Photographer: Dan Burn-Forti
This Women’s Day 2024 Prega News Celebrates A Woman’s Commitment
Client Name: Prega News (Mankind Pharma)
Production House: SG Motion Picturesss
Producers: Shvveta Sethi Bhuchar & Gaurav Bhhardwaj
Director: Gaurav Bhhardwaj
Creative: Harsh Swaroop & Saurav Choudhary
Creative Producer: Karthikeya Budwal
DOP: Varun Sud
Music: Saurabh Mehta
Maybelline: Ma’am
Client Name: Maybelline New York
Campaign Name: Ma’am
Agency:Â Gotham NY
Production: WW7
EP: Sloane Skala & Josh Ferrazzano
Director: Lizzy Born
Producer: Jonathan Dawes
DP: Ismail Shallis
Camera Op: Ryan C. Spencer
Reddit’s $60M High-Five with Google for AI Training
In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal worth a cool $60 million annually. What’s the scoop? Well, get this: Reddit, the bustling hub of online discussions and community interactions, has teamed up with the tech behemoth Google to offer its treasure trove of user-generated content for training Google’s AI models. As an avid enthusiast of all things Reddit, I can’t help but champion its unique appeal and invaluable contributions to the digital sphere. Reddit isn’t just another social media platform; it’s a vibrant community where ideas collide, discussions thrive, and knowledge flows freely.
In the cutthroat arena of digital advertising, this strategic collaboration with Google couldn’t have come at a more opportune moment. With rivals such as TikTok and Meta’s Facebook fiercely vying for a slice of the advertising pie, Reddit is doubling down on its efforts to innovate and monetize its platform. Last year’s announcement of plans to monetize its application programming interface (API) hinted at Reddit’s shifting priorities, and this groundbreaking partnership with Google represents a significant milestone in its evolution. As Reddit’s inaugural venture with a major AI company, this move underscores the platform’s commitment to staying ahead of the curve and capitalizing on emerging technologies to drive growth and revenue.
But what does this mean for brands, businesses, marketers, and tech enthusiasts? Let’s dive in and unravel the implications of this groundbreaking collaboration.
Social media platform Reddit has inked an exclusive deal with Google, allowing the search engine giant to tap into Reddit’s extensive collection of user interactions and discussions dating back to its inception in 2005. With this arrangement, Google gains access to a rich repository of authentic human conversations, providing fertile ground for refining its AI technologies.
For brands and businesses, this collaboration heralds a new era of data-driven marketing strategies. Reddit’s user interaction data serves as a gold mine for market research and demographics analysis, offering unparalleled insights into consumer behavior and preferences. Armed with this knowledge, marketers can tailor their campaigns with laser precision, maximizing engagement and ROI.
But the benefits don’t stop there. Tech enthusiasts rejoice! This deal opens up a world of possibilities in data science and AI. By leveraging Reddit’s vast dataset, AI researchers can enhance their algorithms, improving their understanding of human language and behavior. From recommendation systems to natural language processing, the applications are endless.
So, what’s Google’s angle in all of this? Well, aside from bolstering its AI capabilities, Google aims to enhance user experience by integrating Reddit’s valuable content into its products. Imagine getting personalized product recommendations or travel advice seamlessly delivered through Google’s platforms. It’s a win-win situation, with Google amplifying Reddit’s reach while making its own services even more indispensable to users.
As Reddit gears up for its high-profile stock market launch and Google continues to push the boundaries of AI, the future looks bright for both parties involved. With access to Reddit’s wealth of user-generated content, Google is poised to refine its AI models and deliver more relevant and personalized experiences to users worldwide. Meanwhile, brands, businesses, marketers, and tech enthusiasts stand to benefit from a newfound wealth of insights and opportunities.
