Revival in Progress or RIP?

An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?

Industry experts voice their opinions on what PAA needs to do to establish and evolve itself into a stronger organization.

  • Ahmed Jamal Mir, Chairman, PAA & MD and CEO, Prestige Communications, on how he wants to develop PAA as an effective trade organization for advertising industry
  • Senator (R) Javed Jabbar on what made the PAA the force that it was, the Pakistan Advertising Congress 1979 and AdAsia Lahore 1989
  • Sarmad Ali, President, APNS & MD and President, Jang Media Group & Geo News, talks about APNS’ relationship with advertising agencies and PAA
  • Qamar Abbas, Executive Director, PAS, talks about society’s efforts to uplift the creative quotient of the Pakistani marketing industry
  • Iram Tanweer, Director General, Press Information Department, on how PID is working to facilitate advertising agencies and media
  • Sabene Saigol, CEO, Red Communications Art, on the importance of investing in human resource development and the need for a credible industry mechanism



  • Tracking the Client-Agency Relationship – Marketing professional, Sunil Gupta, talks about the PAS Relationship – Tracker that measures and evaluates the performance of the partnerships between marketing teams and their agency partners.
  • Music for Everyone: Claudius Boller, Spotify’s MD for Middle East, Africa and South Asia, on Spotify’s success in Pakistan and how the platform plans to support and promote local talent
  • The Evolving Storyteller: Zaheeruddin Ahmed, CEO, ID Creations, about his first upcoming film ‘Chikkar’, the establishment of Dareechay Films and finding new paths
  • Driving Digital Transformation – Asif Aziz, COO, Jazz and Rizwan Fazal, Head of Marketing, Jazz, on their professional journeys, Jazz winning five Effie Awards this year, and policy interventions to accelerate the Digital Pakistan vision.



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