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Brands

LAB TEST – Sultan Banaspati & Cooking Oil

Webdesk - March 21, 2023

Thought Leaders

Maximising ROI, Engagement Through Sports Events

Arslan Shaikh - March 13, 2023

Agencies

The PID Perspective

Sanna Malik - September 13, 2022

Industry Associations

PUTTING ADVERTISING BACK ON THE MAP

Sanna Malik - September 8, 2022

Marketing

Synergyzer’s Annual Edition is OUT!

Webdesk - September 2, 2022

Executive Doodle

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

Webdesk - April 8, 2019

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...

Branding of Politics: Role of Media

I’m Not a Robot!

Preserve The Essence of Being Human in the Era of AI

Reimagining Agriculture in Pakistan

TikTok – Building Differentiated Relevance During Ramadan

2023 – What lies ahead in Tech

A Bright Idea that Won Big!

Attracting and Retaining Customers in 2023

Management Thinking Needs a New Paradigm

What People Really Want from Brands Amid the Cost-of-Living Crisis?

Political Marketing And The Impact On Elections

The Art of Political Branding

Political Branding: Panel Discussion on Narrative Building

Brand Identity – How Clothing Effect Narratives

Branding of Politics: Role of Media

Reality Bites – The Inevitable Changes

Reality Bites – Fatafatt Advertising

Reality Bites – Genie Vs Agency

Cricket and Politics: A Delicate Balancing Act

The Impact of Politics on Social Media

The Finance of Political Campaigns

Pakistan’s Thirst for Coca-Cola: A $3.6 Billion Triumph Over the UK

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