advertising
Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey
With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...
Ayesha AnjumMarch 10, 2026
The AI Accountability Gap: Who Owns Creative Mistakes in Pakistan’s Ad Industry?
AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and machine...
Hira BajwaFebruary 27, 2026
AI vs Creatives: Threat or Opportunity
This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity itself....
Laiba UmarFebruary 3, 2026
Billbored or Billboard?
In a world cluttered with flashing signs, some brands have figured out how to do less and mean so much more. The art...
Ayesha AnjumOctober 22, 2025
Are Magazines Extinct or Exclusive?
Magazines were once the heartbeat of pop culture, source of credible information and entertainment. Today, they are few: almost extinct, offering curated content...
Areeb AsifJuly 18, 2025
CONGRATULATIONS You’ve Been Tricked (And You Loved It)
How I Ended Up Buying a Glow-in-the-Dark Pen That Quotes Morgan Freeman In a world where every click, scroll, and idle thought is...
Kayzad GiaraJuly 10, 2025
For real? | KFC Thailand
KFC Thailand Agency: Wolf BKK Production House: Suneta House
WebdeskJanuary 21, 2025
Beyond Traditional Media
UGC, Influencer Partnerships and Organic Content This piece discusses utilising organic content, user-generated media, influencer partnerships, and targeted social media ads to effectively...
Riffat RashidNovember 29, 2024
Stylo Wedding Collection l Lamhay Khushiyon Kay
Client: Stylo Agency: Synergy Dentsu Director: Abdullah Harris Senior Producer: Roshanay Ghumman Assistant Director: Shahzaib DOP: Zainulabadeen Production Designer: Ahmed Waqas Art Director:...
adminSeptember 19, 2024
