Pakistan
Novo Nordisk brings obesity care to Pakistan through Live Lighter initiative
Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people living...
WebdeskMay 5, 2026
Beats Before Beliefs
Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan use...
Areeb AsifApril 30, 2026
Rockstars Don’t Like the Template – Gohar Mumtaz
Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...
Ayesha AnjumApril 29, 2026
Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari
While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...
Afifa ManiarApril 27, 2026
The OST Effect: How TV Dramas Turn Songs into National Anthems
A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...
Huzaifa GabaApril 27, 2026
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Mishal ZarrarApril 23, 2026
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
Afifa ManiarApril 22, 2026
The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Sakina RizviApril 21, 2026
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
Afifa ManiarApril 17, 2026
