Pakistan
How Music Became the New Social Currency
Music is no longer a backdrop; it is the entire plot. From nostalgic anthems to algorithm-approved beats, brands are scrambling to keep up...
Laiba UmarJuly 21, 2026
Sidra Modan on Turning Products into Memory
Sidra Modan, Marketing Director at The Magnum Ice Cream Company Pakistan, has spent over 12 years building and growing some of Pakistan’s most...
Afifa ManiarJuly 20, 2026
The Money Note: Inside Pakistan’s Music Business
Music in Pakistan is no longer just made; it is positioned. Success depends on visibility, branding, and timing as much as talent; reshaping...
Imran Ali ZamanJuly 17, 2026
U.S. FDA authorizes 20 ZYN nicotine pouches to be marketed with specific modified risk claim in the United States of America
On June 30th the U.S. Food and Drug Administration (FDA) issued Modified Risk Tobacco Product (MRTP) orders for 20 ZYN nicotine pouch products...
WebdeskJuly 17, 2026
The Life of a Band Manager
From studio sessions to live shows, this is a narration of a band manager’s journey with Bayaan, navigating creative differences, digital shifts, and...
SynergyzerJuly 13, 2026
Aura Over Aesthetics: The Creative Codes Winning Gen Z’s Attention on Reels
When I was finishing my degree at King’s College London, I spent a lot of time analysing how hyper-disruptive global brands trade in...
Anaum BalochJuly 8, 2026
Why Brands Fail at Storytelling and Culture Never Does
Storytelling has become the marketing industry’s favourite promise, the tool that willdifferentiate brands, build recall, and unlock emotional engagement. But storytelling is not...
Raeda LatifJuly 3, 2026
The Sound & Vision of the Past Present and the Future: Shiraz Uppal
Shiraz Uppal’s name is synonymous with contemporary South Asian music: a singer with a distinct voice, a composer with an instinct for melody,...
Ayesha AnjumJune 18, 2026
Road To Asian Games Begins: 23 Teams Set To Compete In The 2026 Asian Games Esports Qualifiers: PUBG Mobile Asian Games Version
PUBG MOBILE Esports announced today the participating National Olympic Committees (NOCs) and teams for the 2026 Asian Games Esports Qualifiers: PUBG MOBILE Asian...
WebdeskJune 16, 2026
