If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...
Karachi Gateway Terminal (Private) Limited (KGTL), has announced it will be supported by dedicated feeder service linking Karachi with the UAE ports of...
With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...
As the holy month of Ramadan brings a season of reflection, the streets of Pakistan are filled with the relentless spirit of the...
Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...
On the occasion of World Obesity Day, Novo Nordisk and the Ministry of National Health Services, Regulations and Coordination (MoNHSRC) came together to...
AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and machine...
SHINE Humanity Pakistan and the Department of Paediatrics and Child Health at Aga Khan University have formalised a strategic partnership through the signing...
Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by PTCL,...
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