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dr-asad-ilyas

Dr Asad Ilyas – Making IBA Move Forward

If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...

New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakis

New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakistan and the UAE

Karachi Gateway Terminal (Private) Limited (KGTL), has announced it will be supported by dedicated feeder service linking Karachi with the UAE ports of...

Khurram Jaffrani

Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey

With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...

foodpanda

foodpanda announces social impact initiatives for Ramadan 2026

As the holy month of Ramadan brings a season of reflection, the streets of Pakistan are filled with the relentless spirit of the...

Spotify Wrapped 2025

How Pakistan Listened: Inside Spotify Wrapped 2025 with Talha Hashim

Spotify Wrapped has evolved into one of the world’s most anticipated cultural moments, and in Pakistan, few understand its impact better than Talha...

World Obesity Day

Novo Nordisk and Ministry of National Health Services, Regulation and Coordination mark World Obesity Day with renewed focus on addressing obesity in Pakistan

On the occasion of World Obesity Day, Novo Nordisk and the Ministry of National Health Services, Regulations and Coordination (MoNHSRC) came together to...

ai-accountability-gap

The AI Accountability Gap: Who Owns Creative Mistakes in Pakistan’s Ad Industry?

AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and machine...

SHINE Humanity and Aga Khan University Sign MoU to Advance Maternal, Newborn and Child Health in Pakistan

SHINE Humanity Pakistan and the Department of Paediatrics and Child Health at Aga Khan University have formalised a strategic partnership through the signing...

Late Ho Gaye: When a Song Reviews the System Back

Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by PTCL,...