Pakistan
AI vs Creatives: Threat or Opportunity
This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity itself....
Laiba UmarFebruary 3, 2026
Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”
Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...
Ayesha AnjumJanuary 30, 2026
M.Umer Gulzari: From Storyboards to Prompts
As the line between real and unreal blurs, Pakistani filmmaker Muhammad Umer Gulzari is redefining storytelling. The director and founder of Age Films...
Afifa ManiarDecember 30, 2025
The Magnum Ice Cream Company Launches in Pakistan to Redefine the Ice Cream Experience
The Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) has officially been incorporated in Pakistan, marking a new era for the country’s frozen...
WebdeskDecember 18, 2025
Directing the Future with Asghar Ali Ghanchi
He is a director, cinematographer, and founder of Cinebotic Labs, Pakistan’s first AI-driven filmmaking studio. With roots in computer science and a deep...
Ayesha AnjumDecember 9, 2025
The 4th Generation Revolution with Dr Shakeel Khoja
Dr Shakeel A. Khoja, Dean of the School of Mathematics & Computer Science at IBA Karachi, has spent over two decades at the...
Ayesha AnjumDecember 5, 2025
Humanising AI in Healthcare – Ijlal Jafri
When data becomes medicine and algorithms begin to heal, Ijlal Jafri stands at the forefront of change. As Group CIO of Martin Dow...
Afifa ManiarDecember 4, 2025
Billbored or Billboard?
In a world cluttered with flashing signs, some brands have figured out how to do less and mean so much more. The art...
Ayesha AnjumOctober 22, 2025
Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It
The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...
Hadiqa RiazOctober 22, 2025
