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AI Creative Partner

Cover Story: AI – The New Creative Partner

AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...

Pakistani Brands on AI

Pakistani Brands on AI: Early Wins & Wild Experiments

AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...

Jawad Bashir

Jawad Bashir – Memories, Music & Changing Times

Jawad Bashir has worn more creative hats than most of us can name, from redefining absurdist humour with Dr. Aur Billa to shaping...

Suzuki Fronx

Suzuki Fronx Brings a New XUV Category to Pakistan

Suzuki Pakistan has introduced the Suzuki Fronx, marking the country’s entry into the XUV (Crossover Utility Vehicle) segment. Which is a upgrading option...

jazz 5g

Jazz Launches 5G, Powering Pakistan’s Next Digital Leap

Jazz, Pakistan’s leading digital operator under JazzWorld, has officially launched 5G services following the award of the Next Generation Mobile Services (NGMS)/5G license...

Rewarding Original Creators on Facebook

Takeaways Over the past year, Meta has made Facebook Feed and Reels more relevant by cracking down on spammy content and making it...

dr-asad-ilyas

Dr Asad Ilyas – Making IBA Move Forward

If universities were systems, Dr Mohammad Asad Ilyas would be the engine ensuring everything functions efficiently amid complexity. At IBA, he operates where...

New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakis

New Feeder Service to Serve Karachi Gateway Terminal Strengthens Maritime Connectivity Between Pakistan and the UAE

Karachi Gateway Terminal (Private) Limited (KGTL), has announced it will be supported by dedicated feeder service linking Karachi with the UAE ports of...

Khurram Jaffrani

Built On Grit, Fuelled by Ideas: A Media Maverick’s Journey

With a proven track record of over 100 high-impact campaigns, AdPulse IMC continues to redefine how brands scale and succeed. In this exclusive...