Home Pakistan

Pakistan

106 Articles
mohsin-allah-ditta

Behind the Music with Mohsin Allah Ditta

Born into melody and moulded by legacy, Mohsin Allah Ditta carries the rhythm of generations in his soul. Son of the acclaimed music...

The City’s Hidden Frequency

A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To paraphrase...

zayan-abedeen

Build-a-Popstar with Zayan Abedeen

A behind-the-scenes look at how artists are built, branded, and scaled in Pakistan’s evolving music industry. Zayan Abedeen breaks down the thinking behind...

why-we-hear-with-our-hearts-music

Why We Hear with Our Hearts

Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows that...

Novo Nordisk - Live Lighter

Novo Nordisk brings obesity care to Pakistan through Live Lighter initiative

Novo Nordisk, the Danish leading global healthcare company, marked an important milestone in Pakistan by launching its “Live Lighter” initiative for people living...

music-in-politics

Beats Before Beliefs

Music has always had the power to unite, even when politics divides. This piece explores how political and social campaigns in Pakistan use...

gohar-mumtaz

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...

Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari

While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...

pakistani-osts

The OST Effect: How TV Dramas Turn Songs into National Anthems

A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...