Pakistan
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Mishal ZarrarApril 23, 2026
Ahmed Zawar at Sony: Letting the World Listen
In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...
Afifa ManiarApril 22, 2026
The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Sakina RizviApril 21, 2026
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
Afifa ManiarApril 17, 2026
The Day the Music Stopped
The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...
Dr Khwaja Ali ShahidApril 16, 2026
The Board Games: OOH Reviews
In a landscape where every surface is vying to sell you something, the real challenge isn’t being seen; it is being remembered. In...
Ayesha AnjumMarch 31, 2026
From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today
TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...
SynergyzerMarch 30, 2026
Cover Story: AI – The New Creative Partner
AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...
Afifa ManiarMarch 26, 2026
Pakistani Brands on AI: Early Wins & Wild Experiments
AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...
Amna Imran QureshiMarch 25, 2026
