Pakistan
The Magnum Ice Cream Company Launches in Pakistan to Redefine the Ice Cream Experience
The Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) has officially been incorporated in Pakistan, marking a new era for the country’s frozen...
WebdeskDecember 18, 2025
Directing the Future with Asghar Ali Ghanchi
He is a director, cinematographer, and founder of Cinebotic Labs, Pakistan’s first AI-driven filmmaking studio. With roots in computer science and a deep...
Ayesha AnjumDecember 9, 2025
The 4th Generation Revolution with Dr Shakeel Khoja
Dr Shakeel A. Khoja, Dean of the School of Mathematics & Computer Science at IBA Karachi, has spent over two decades at the...
Ayesha AnjumDecember 5, 2025
Humanising AI in Healthcare – Ijlal Jafri
When data becomes medicine and algorithms begin to heal, Ijlal Jafri stands at the forefront of change. As Group CIO of Martin Dow...
Afifa ManiarDecember 4, 2025
Billbored or Billboard?
In a world cluttered with flashing signs, some brands have figured out how to do less and mean so much more. The art...
Ayesha AnjumOctober 22, 2025
Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It
The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...
Hadiqa RiazOctober 22, 2025
Design as the Soul of a Nation: The Legacy of Imran Mir
Design, graphics, and colours are not just aesthetic choices. They are powerful tools in building brands, shaping national identity, and reinforcing a country’s character....
Raeda LatifAugust 29, 2025
Banking on the Future with Waqas Anis
Chief Digital Officer at JS Bank With a career rooted in rethinking banking, Waqas Anis, the Chief Digital Officer at JS Bank, speaks...
WebdeskJuly 29, 2025
Saturation Point: Is Content Marketing Losing Its Edge?
Content Marketing Still In? As content floods our screens, has originality taken a backseat? Yousuf Yaseen examines the alarming decline in creativity within...
Yousuf YaseenJuly 9, 2025
