Pakistan
Novo Nordisk and Ministry of National Health Services, Regulation and Coordination mark World Obesity Day with renewed focus on addressing obesity in Pakistan
On the occasion of World Obesity Day, Novo Nordisk and the Ministry of National Health Services, Regulations and Coordination (MoNHSRC) came together to...
WebdeskMarch 5, 2026
The AI Accountability Gap: Who Owns Creative Mistakes in Pakistan’s Ad Industry?
AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and machine...
Hira BajwaFebruary 27, 2026
SHINE Humanity and Aga Khan University Sign MoU to Advance Maternal, Newborn and Child Health in Pakistan
SHINE Humanity Pakistan and the Department of Paediatrics and Child Health at Aga Khan University have formalised a strategic partnership through the signing...
WebdeskFebruary 4, 2026
Late Ho Gaye: When a Song Reviews the System Back
Some campaigns ask for attention. Late Ho Gaye demands interpretation. Released on World Education Day, Shehzad Roy’s latest song-cum-awareness campaign, backed by PTCL,...
Afifa ManiarFebruary 3, 2026
AI vs Creatives: Threat or Opportunity
This piece examines the duality of AI in the creative industry: the challenge of staying relevant and the opportunity to redefine creativity itself....
Laiba UmarFebruary 3, 2026
Ahsan Rahim – “AI Will Test Our Values as Much as Our Creativity”
Few directors have influenced Pakistan’s creative landscape like Ahsan Rahim. His work blends timing, instinct, and irreverence in a way that feels both...
Ayesha AnjumJanuary 30, 2026
M.Umer Gulzari: From Storyboards to Prompts
As the line between real and unreal blurs, Pakistani filmmaker Muhammad Umer Gulzari is redefining storytelling. The director and founder of Age Films...
Afifa ManiarDecember 30, 2025
The Magnum Ice Cream Company Launches in Pakistan to Redefine the Ice Cream Experience
The Magnum Ice Cream Company Pakistan Limited (Magnum Pakistan) has officially been incorporated in Pakistan, marking a new era for the country’s frozen...
WebdeskDecember 18, 2025
Directing the Future with Asghar Ali Ghanchi
He is a director, cinematographer, and founder of Cinebotic Labs, Pakistan’s first AI-driven filmmaking studio. With roots in computer science and a deep...
Ayesha AnjumDecember 9, 2025
