Brand Archetypes

You Can Do Magic: 12 Brand Archetypes & The Best One Yet

There’s an old song by The Americas and it goes something like this, "You can do magic. You can have anything that you desire, Magic. And you know...

OFF THE RECORD WITH MAHMOOD HASHMI

Chief Executive – Orient Advertising Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient Advertising (Private) Limited. Being the...
creative selling

Is Creative Selling An Abstract Process? Anusha Amjad Explores

Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how...

Qashif Effendi on Run-Of-The-Mill Advertising

As originally published in Synergyzer Annual 2019 With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...
advertising

To Pay Or Not To Pay – Dilemma In Advertising

More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS,...

Visual Colonialism

By Omair Faizullah Yes, it is in Urdu. When you landed on this page, you immediately thought of two things. 1. Why is the title of this...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...