Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Women leaders share their share of challenges as experts in their fields and how gender diversity makes the workplace more thriving.
Learn Effective & Successful Below-The-Line Marketing Techniques
As originally published in Synergyzer Issue 3 – 2016
Suppose yours is a marketing and PR company and you have just landed a high priority client. Obviously, this client wants all the bases covered, i.e....
You Can Do Magic: 12 Brand Archetypes & The Best One Yet
There’s an old song by The Americas and it goes something like this,
"You can do magic.
You can have anything that you desire,
Magic.
And you know you’re the one that can light my fire."
What is on...
Enter the Smart Workers…
Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
What People Really Want from Brands Amid the Cost-of-Living Crisis?
Throughout their evolution, brands have held on to one common part of their definition; of being a promise of a certain standard or quality. The expectation from the consumers at large has also not...
CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising
Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article published in Synergyzer Annual 2020.
Fairytales always start with ‘Once upon a time, there was a...
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...
ADVERTISING: THE EVOLUTION OF AN ARTFORM
We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
