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Interactive & Beyond

Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram

Box Office success IT released the trailer for its Chapter 2 on  9th May 2019. The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...
Bake Parlor

Bake Parlor: Marketing Via Engaging The Audience

Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand reputation, brand heritage, premium quality of goods, effective marketing activities and vast distribution network are...

SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn collections. We will be talking about the latter in this...
Huawei Mate 10

HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE

As originally published in Synergyzer Annual 2018 Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the most innovative experiences. This is why companies all over the...
#UrduPoeatry

Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Let’s start off with asking two questions from ourselves. A) Do I remember the Urdu alphabet? B) Can I count in Urdu? If...

PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with their brilliant concept, immaculate execution and superb visual strategy. HBL PSL,...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
JLI insurance industry

JLI Goes Digital: The Jubilee Health Application

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Sponsored Content Emerging trends and advancements in technology have revolutionized and transformed the insurance landscape all over the world. In order to become the...

Ufone Ramadan Campaign: Highlighting Social Causes

As originally published in Synergyzer Issue 3 – 2016 Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone volunteer groups have worked in Pakistan on various environmental, social...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Privacy on iPhone | Flock | Apple

Client: Apple Agency: TBWAMedia Arts Lab Production Company: Smuggler Director: Ivan Zacharias Bird design: Legacy Effects Editorial: Rock Paper Scissors VFX: House of Parliament Color: TRAFIK Sound Design / Mix: Barking Owl Music...