Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...

6 Ways How Brands Are Fighting COVID-19

The global pandemic COVID-19, known to have begun from Wuhan, China, continues to impact most of the world. Since the disease is confirmed...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy...

COKE STUDIO SEASON 10 – BRINGING BACK THE MUSIC

In times of a country’s downturn, ‘arts’ tend to get severely overlooked. Considered a luxury rather than a necessity, arts have always relied on...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have just landed a high priority...

PAS Awards & The Trends in South Asian Advertising & Marketing

As originally published in Synergyzer Issue 2 – 2016 Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to promote the value of advertising...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...