Trends

advertising

Gen Z: The Next Step for Advertising

A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy. We are talking about the diverse digital natives with...
digital age

Sanna Malik Writes On Information Disorder In The Digital Age

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
pandemic

Qashif Effendi Writes About How The Pandemic Created Unexplored Opportunities For Viral Content

The world has witnessed a lot of changes lately – as if the digital era and the fact that 90% of all data in the world has been produced in the last two years...

Ali Raza Merchant On COVID-19 & Enhanced Opportunities For Digitally Driven Lifestyles

COVID-19 has forced itself on humankind. Its impact on the world has been like a tsunami that builds up suddenly and then forces a wave to reset the environment. Though destructive at first, it...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020. Truth in Numbers: 1+1...
movember

Movember: ‘Spot the Signs’ Reminding Men to Talk

Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
digital sun

The Rise of the Digital Sun

As originally published in Synergyzer Issue 2 – 2019 The cellular industry has more than 161 million cellular subscribers, while there are more than 70 million broadband connections in Pakistan, according to the Pakistan Telecommunication...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...