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the-day-the-music-stopped

The Day the Music Stopped

The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...

the-board-games

The Board Games: OOH Reviews

In a landscape where every surface is vying to sell you something, the real challenge isn’t being seen; it is being remembered. In...

TikTok Hooks

From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today

TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...

AI Creative Partner

Cover Story: AI – The New Creative Partner

AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...

Pakistani Brands on AI

Pakistani Brands on AI: Early Wins & Wild Experiments

AI has entered Pakistan’s advertising boardrooms, promising speed and spectacle. But as brands race to experiment, the real challenge emerges: can technology complement...

Jawad Bashir

Jawad Bashir – Memories, Music & Changing Times

Jawad Bashir has worn more creative hats than most of us can name, from redefining absurdist humour with Dr. Aur Billa to shaping...

Suzuki Fronx

Suzuki Fronx Brings a New XUV Category to Pakistan

Suzuki Pakistan has introduced the Suzuki Fronx, marking the country’s entry into the XUV (Crossover Utility Vehicle) segment. Which is a upgrading option...

jazz 5g

Jazz Launches 5G, Powering Pakistan’s Next Digital Leap

Jazz, Pakistan’s leading digital operator under JazzWorld, has officially launched 5G services following the award of the Next Generation Mobile Services (NGMS)/5G license...

Rewarding Original Creators on Facebook

Takeaways Over the past year, Meta has made Facebook Feed and Reels more relevant by cracking down on spammy content and making it...