MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally published in Synergyzer Annual 2020
Synergyzer: Can you please elaborate on...
The PID Perspective
SANNA MALIK: What is the current PID mandate?
IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official narrative among the masses. We carry out news placements for...
Sanna Malik Writes On Information Disorder In The Digital Age
Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
The Corporate Approach
Zia Ul Islam Zuberi Head of Communications & Government Affairs Siemens (Pakistan) Engineering Company highlights the role of Public Relations and the need for proper strategy when managing a crisis.
Synergyzer: What are the media outlets that...
The Black Swan of Advertising
The nature of water is mesmerizing. Whether you pour it in a round glass, a tall jug, spill it on the counter or store it in a bottle, it will adapt according to its...
Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...
I’m Not a Robot!
The rapid pace of technological development and scientific advancement is awe-inspiring, and so is the phenomenal rise of Artificial Intelligence (AI) along with all its majestic manifestations and magnificent materialization. Having entered the super-industrial...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
