Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...
As originally published in Synergyzer Annual 2019
Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...
Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...
Qashif Effendi on Run-Of-The-Mill Advertising
As originally published in Synergyzer Annual 2019
With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments and multinational culture; it stands to reason that advertising today...
Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...
CULTURE VULTURE: IN VISIBLE LANGUAGE
By Omair Faizullah
“The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It...
A Bright Idea that Won Big!
SYNERGYZER: What is your educational background and when did you start working on your startup?
ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering (DAE) in Chemical Engineering, after which I pursued my degree...
Charting the Course of Technology
Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...
BRAND WAY OR THE HIGHWAY: Analyzing Brand Speak
Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant, yet are not phased out even then. Competitors, who need to stand out with unique...
PAKISTAN: The Tale of a Land of Promise
In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in Asia and competing with highly industrialized nations. Karachi was such...