The Art of Brand Placement
As originally published in Synergyzer Issue 3 – 2014
Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Women leaders share their share of challenges as experts in their fields and how gender diversity makes the workplace more thriving.
REGULATING OUR AD-WORLD
A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in the industry overall
Advertising has changed globally; practices have become more refined due to industry benchmarking...
You Are What You Eat
We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are consequences. To quote Aldous Huxley, “One believes things because one...
Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media
As originally published in Synergyzer Annual 2019
Javed Jabbar talks about the survival of media and proposes measures that can ensure it.
Synergyzer: In your opinion, how can print and electronic survive without government advertising?
Javed Jabbar:...
Augmenting The Image of The Image-Makers — Ahmed Jamal Mir
SANNA MALIK: As Chairman of PAA, what are the main objectives that you are working towards?
JAMAL MIR: Let me be unequivocal in saying that we, at the PAA, need to put our own...
What People Really Want from Brands Amid the Cost-of-Living Crisis?
Throughout their evolution, brands have held on to one common part of their definition; of being a promise of a certain standard or quality. The expectation from the consumers at large has also not...
Mark Tutssel, Executive Chairman – Leo Burnett Worldwide, Resigns
Leo Burnett Worldwide recently announced Executive Chairman - Leo Burnett, Mark Tutssel's resignation. In a statement, they revealed that Tutssel will leave in June so that a smooth transition with Nick Law, Chief Creative...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
