Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...
As originally published in Synergyzer Annual 2018
Adnan Syed, CIO - Adcom Leo Burnett
Through The Green Man’s Ark, Adcom implemented a collaborative consulting business model. How applicable did you find it in the Pakistani advertising...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Q&A: CEO – The Brand Partnership & Vice Chairman PAA, Numan Nabi on Regulating...
As originally published in Synergyzer Annual 2019
Numan Nabi, CEO - The Brand Partnership & Vice Chairman Pakistan Advertising Association (PAA); talks about the needs for regulations in the media industry and positioning advertising back...
Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...
As originally published in Synergyzer Annual 2019
Raihan Merchant CEO - Z2C
Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies
As originally published in Synergyzer Annual 2019
Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...
From the Lens of a Media GURU
Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow.
Synergyzer: What growth potential do you see in the advertising pie for TV, Radio, Print, Outdoor and...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
