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Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...

Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z

Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works better for the brand to hire creative agencies on a...

6 Ways How Brands Are Fighting COVID-19

The global pandemic COVID-19, known to have begun from Wuhan, China, continues to impact most of the world. Since the disease is confirmed to spread through physical interaction, the best way to limit it is by...

Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan

Tell us about EZBuy Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries. We currently have three...

Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign

Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he grew older. The man meets his teenage self raiding his...
sabir sami

Yum! Brands Appoints Sabir Sami As The Next CEO KFC Global

Yum! Brands has appointed Sabir Sami as the CEO KFC Global by making an official announcement yesterday. Succeeding Tony Lowings, Sami will be taking on the new role effective January 1st, 2022. Previously, Sami...

Q&A: Safee Shah, GM & CEO – Uber Pakistan, Talks About The Changing Pakistani...

Uber uses a shared economy model in other countries it operates in. How has this panned out in Pakistan till now? Have people adopted the shared economy mindset? Sharing economy is a broad term used...

50 Years Solid – Amreli Steels

Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a part of people’s lives for the last 50 years and...

CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC. Raza Pirbhai: I would say...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

New Stronger Pepsi x KAMAAAL Taste | Khud Try Karke Dekho!

Naseem Shah: https://youtu.be/PIiwHqISEI0?si=_Xm9SnovT_0Pb9Tq Maya Ali: https://youtu.be/6WJp6zCeie0?si=KGZ3MilRpsi_k1Al Wahaj Ali: https://youtu.be/ubocXRFP15Q?si=Ib4SWgMN-x4DBa8b