Q&A: Blueking Wang, Manager – Huawei Consumer Business Group, on Huawei’s initiatives in the...
What were the success factors in Huawei’s strategy in becoming the world’s second largest smartphone manufacturer?
Huawei focuses on innovation and technology which gives us...
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future...
Sherry Dong Shares Her Thoughts How realme is Connecting with Gen-Z
Sherry Dong, Director – Marketing, realme Southeast Asia, South Asia & Latin America talks about realme’s shift in consumer profile and how it works...
6 Ways How Brands Are Fighting COVID-19
The global pandemic COVID-19, known to have begun from Wuhan,
China, continues to impact most of the world. Since the disease is confirmed...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and...
Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign
Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he...
Yum! Brands Appoints Sabir Sami As The Next CEO KFC Global
Yum! Brands has appointed Sabir Sami as the CEO KFC Global by making an official announcement yesterday. Succeeding Tony Lowings, Sami will be taking...
Q&A: Safee Shah, GM & CEO – Uber Pakistan, Talks About The Changing Pakistani...
Uber uses a shared economy model in other countries it operates in. How has this panned out in Pakistan till now? Have people adopted...
50 Years Solid – Amreli Steels
Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
