Attractive and easy on the eyes, new UPaisa App gives a refreshing feel
These days the core focus of all leading brands is to empower customers and build a loyal relationship with them. In order to win the trust of customers, brands need to offer unique and...
Books on Board – Must Reads for Book Lovers on the Go
In the whirlwind of life's chaos, I found my refuge not in jetting off to some far-flung paradise but in the company of six trusty books that transformed my tumultuous reality into a literary...
LAB TEST – Sultan Banaspati & Cooking Oil
MUHAMMAD ASAD KHAN
Associate Creative Manager,
Synergy Dentsu
Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and your public displays of affection would probably irritate him as...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...
As originally published in Synergyzer Annual 2019
Raihan Merchant CEO - Z2C
Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...
JS Bank celebrates the Power of its People
Completing another year of growth, JS Bank held an engagement session for its Retail Banking and Product & Marketing teams at the Mohatta Palace. Recognizing that its success would not have been possible without...
Q&A: Jehan Ara on Nest i/o’s Journey and Part in The Pakistani Startup Ecosystem’s...
As originally published in Synergyzer Issue 4 – 2018
Jehan Ara, The Big Bird at Nest i/o
Where did the idea for The Nest i/o come from?
Working for P@SHA, I came across several small companies across...
POND’S Taps into Hydration Category
One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing category across the globe, POND’S recently launched ‘POND’S Light Moisturiser’ a...
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere has effectively reshaped the world around us today and one key area that was naturally not left behind is the space of...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
