Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN SYED
Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...
CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building
Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.
Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC.
Raza Pirbhai: I would say...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...
REVIVAL IN PROGRESS OR RIP?
Pakistan Advertising Association (PAA) was created by advertising professionals in 1973, to act as a representative body for Pakistan’s advertising agencies. The purpose of establishing the trade association was to give a voice to...
TCL Launches QLED C815 and C716 as Zalmi TV ahead of HBL PSL 6
TCL, Pakistan’s Highest Selling TV Brand, launched a special edition of Zalmi TV to celebrate their partnership with Peshawar Zalmi for the 6th Edition of the HBL PSL Cricket Tournament.
TCL’s Flagship QLED TV range...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
Infinix Hot 10 Play with MediaTek Helio G35 is now available on Pre-orders with...
Lahore – February 15, 2021: Steering the younger generation in the Pakistani market, the premium smartphone brand Infinix Mobility launches Infinix Hot 10 Play with another powerful MediaTek Helio G35 octa core chipset answering...
Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...
As originally published in Synergyzer Issue 2, 2019
Athar Qazi, CEO-KTN
Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels, in the past few years?
Athar Kazi: Mainly, there are four...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
