Featured
VLEKTRA – Vrooming through the Past, into the Future
Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university,...
Huzaifa GabaMarch 9, 2023
Discovering ‘Innergy’ at Synergy
‘Without Innergy, there is no Synergy’ was one of the first things I listened to when I entered the Synergy universe. Sitting across...
Muhammad Ali KhanDecember 28, 2022
Promoting Culinary Arts in Pakistan
Pakistan is a food-loving nation, passionate about its cuisine, which is full of flavor and bursting with colors. With diverse cultures and their...
Huzaifa GabaDecember 27, 2022
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are...
Muhammad Ali KhanSeptember 26, 2022
Kenwood Introduces eSmart Plus, eLuxury Series
Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled...
Huzaifa GabaAugust 30, 2022
POND’S Taps into Hydration Category
One of the household names in the skincare industry of Pakistan and one of the oldest serving brands in the skincare and moisturizing...
Huzaifa GabaJuly 18, 2022
Youtube: A Digital Platform Showcasing Pakistan’s Content Creators
In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as...
Zain AijazMarch 28, 2022
Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life
What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life. One of the...
Muhammad Ali KhanOctober 27, 2021
