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Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan

Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...

Empowering Women’s Football – An Interview with Rukhsar Rashid

Synergyzer: Can you share your journey as a former player of the Pakistan National Women's Football Team and how it has influenced your passion for promoting women's football? Rukhsar Rashid: My journey as a former...

Breaking Barriers: Developing Gender Parity in Sports Marketing

In the past few years, the realm of sports marketing has undergone a profound transformation, moving beyond traditional and cultural boundaries to embrace a more equitable and inclusive approach. One of the critical dimensions...

Importance of FM Radio During Climate Change Disaster Management in Pakistan

The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave of radio stations across the country, with each major city...

A Potter in the Dark

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024