Cash In Pixels – How Pakistani Youth Turn eSports into Income
In recent years, global interest in esports has surged exponentially, and Pakistanis are following suit by all means and measures. A rising number of young individuals are participating in the e-gaming trend; some have...
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...
Empowering Women’s Football – An Interview with Rukhsar Rashid
Synergyzer: Can you share your journey as a former player of the Pakistan National Women's Football Team and how it has influenced your passion for promoting women's football?
Rukhsar Rashid: My journey as a former...
Breaking Barriers: Developing Gender Parity in Sports Marketing
In the past few years, the realm of sports marketing has undergone a profound transformation, moving beyond traditional and cultural boundaries to embrace a more equitable and inclusive approach. One of the critical dimensions...
Importance of FM Radio During Climate Change Disaster Management in Pakistan
The first privately owned FM radio station in Pakistan, FM 100, was launched in Karachi in 1995. This marked the beginning of a wave of radio stations across the country, with each major city...
A Potter in the Dark
“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which...
Why as a Marketer You Should Get Your Hands on ‘Executive...
The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....
The Strategy Behind Food Fusion’s Viral Success
Synergyzer: What inspired you to start Food Fusion on YouTube, and how did you come up with the concept of fusion cuisine? Kindly share...
