Magazine
AI vs. Human Insight: Where Does True Brand Storytelling Come From?
As AI reshapes creativity in Pakistan, the future of storytelling lies in striking a balance between data-driven precision and human insight. Storytelling has...
Hadiqa RiazMarch 10, 2026
The AI Aftertaste – You Can Just Taste the Prompt
Once obsessed with ads that felt bold and alive, I now find them bland and repetitive. This is a call to bring back...
Sakina RizviFebruary 25, 2026
Virtual Influencers & AI Clones
As the line between reality and simulation blurs, influencer marketing stands at a crossroad; caught between innovation and illusion. In 2012, when I...
Aamir Ali ShahFebruary 12, 2026
Is AI the Next Picasso or Just a Clever Copycat?
As Artificial Intelligence takes over canvases, keyboards, and cameras, Pakistan’s creatives are asking a pressing question: Is AI the future of art or...
Naheed ZahraJanuary 7, 2026
Education for Sale: The Business Behind Coaching, Crash Courses, and College Dreams
Behind every “A* guaranteed” flyer is a system profiting off parental anxiety and academic pressure. Aneeqa Imran unpacks how tuition centres and coaching...
Aneeqa Imran SheikhDecember 11, 2025
A Closer Look at CSR in Education: Is it More than Just a Good Photo?
When a company funds a school, it looks good in photos, but what happens after the cameras leave? This piece examines the visible...
Laiba UmarDecember 3, 2025
Micro-Credentials vs. Degrees: What Really Pays Off in the Long Run?
As degrees lose their shine and micro-credentials rise, the question is not “which one wins?” but “which one pays off?” In a world...
Yousuf YaseenNovember 28, 2025
Educated vs Uneducated – Who Gets to Define Intelligence?
We think we know what “educated” means: a degree, a certain accent, the right school’s monogram. But beneath this familiar definition lies a...
Ayesha AnjumNovember 26, 2025
Update Available: EdTech Lessons for Brands
How brands can take a page from the booming EdTech scene in Pakistan to elevate consumer experiences. Imagine a scene from a household...
Muhammad Ali KhanNovember 21, 2025
