Marketing

Battling To Enter The Eyeball Or Heart?

A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...

Pakistan Cricket: From Anthems to Triumphs

If there's one thing Pakistanis are arguably more passionate about than their chai, it's got to be cricket. And you know what's been the background score to our cricketing rollercoaster? No, not just the...

Political Marketing And The Impact On Elections

With the rise of social media and other digital marketing channels, political candidates and parties are looking for new and innovative ways to reach voters and build their brand. Thus, political marketing has become...

The Art of Political Branding

Election symbols are the most important part of a political party’s branding. It harks back to the use of coats of arms, banners, and insignia by various houses and dynasties during medieval times. Modern...

Political Branding: Panel Discussion on Narrative Building

Political branding encompasses the deliberate and strategic efforts of political leaders to create a unique and recognizable identity for themselves or their parties. It involves shaping public perception, establishing a strong and memorable image,...

Brand Identity – How Clothing Effect Narratives

Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons. A strong brand...

The Marriage of Marketing and Politics

Pakistan is in the throes of state elections. The rage is gathering momentum. With increasingly high media consumption and strong opinions on this subject, it is imperative to get it right. As we witness the...

Branding of Politics: Role of Media

One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose has evolved to be more than just the dissemination of...

The Impact of Politics on Social Media

With social media taking the driver's seat, it has encapsulated all spheres of our public and private lives. It has emerged as the most vitally indispensable tool influencing the entire landscape of Pakistan. With...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Ab Hamari Baari Hai – SIUT Ramadan Appeal 2024

Client Name: SIUT Campaign Name: Ab Hamari Baari Hai Production House: Azadfilm Company Producer: Faiz Muhammad Zardari Director: Jami Creative Director: Saima Saleem Concept: Saima Saleem and Fahad Khan Co-Producer: Saima...

ROX – Vibe Hai