Marketing

49 Articles
Rooh Afza

Rooh Afza’s ‘Chal Mere Laal’: A Nostalgic Tribute to Generations

Rooh Afza, the rose sharbat that is a staple in every desi person’s kitchen, it’s delicious, easy to make and always on hand....

PAA, APNS, PAS & PBA Unite to Elevate Pakistan's Media & Advertising Landscape

PAA, APNS, PAS & PBA Unite to Elevate Pakistan’s Media & Advertising Landscape

Karachi, January 29, 2025: The Pakistan Advertising Association (PAA), All Pakistan Newspaper Society (APNS), Pakistan Advertisers Society (PAS), and Pakistan Broadcasters Association (PBA)...

Walmart Font

Walmart Logo – New and Improved?

Walmart’s journey began in 1962 with the opening of its first store. Since then has become one of the largest retail chains in...

When Fashion Brands Stay in Brands

When Fashion Brands stay in Fashion

The fashion industry in Pakistan thrives on creativity, tradition, and evolving consumer preferences. To stay relevant, brands must not only deliver quality apparel...

Beyond Traditional Media

Beyond Traditional Media

UGC, Influencer Partnerships and Organic Content This piece discusses utilising organic content, user-generated media, influencer partnerships, and targeted social media ads to effectively...

AAFA Awards

Synergy Group Wins Renowned AFAA Award for State Bank of Pakistan’s Asaan Mobile Account Campaign

Karachi, Pakistan – November 8, 2024: Synergy Group has been praised at the Asian Federation of Advertising Associations (AFAA) awards, winning in the...

Taylor – Made Marketing: The Taylor Swift Phenomenon

If you have a mobile phone and an internet connection, then chances are you are aware of Taylor Swift. At least, in some...

Marketing Automation Trends for Customer Engagement

Marketing automation has evolved far beyond basic email campaigns, now encompassing sophisticated systems that power personalized, multi-channel customer experiences. As technology continues to...

How AI is Revolutionizing CPG brand Innovation

AI is the new buzzword these days. Every industry, organization, and individual is trying to understand, implement, and master it at the same...