By Ghazala Suleman

Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling at the entertainment center called The Place in Defence Housing Authority (DHA) Phase VIII.

Unlike the existing digital cinemas, located in shopping malls, Nueplex is a cineplex dedicated to movies and houses five cinemas together with a few food outlets. Three gigantic screens are something worth drooling over.

It is located on the second floor of The Place and its five cinema halls can hold up to 1200 people on its 21-inch seats. By way of seating capacity, Cinema 1 has 270 seats, Cinema 2 can hold 360 people, there are 275 seats in Cinema 3, and Cinema 4 is capacitated for 148 people while cinema 5 has 48 seats since it is a luxury cinema.

Equipped with the latest 3D technology, state of the art sound systems and ultimate theater digital organization, the exquisite entertainment complex will surely bring a revolution in the cinema industry in terms of novelty, technology and ambiance.

Nueplex Cinema’s lavish design has been laid out by the Canadian architectural firm, Mesbur & Smith, while the 4K digital projection system is custom modeled by Christie Digital Canada and installed by Asia’s top cinema integration company, Eugenetek Corporation. Also, the theater boasts of the first custom designed acoustic system in Pakistan, planned and fashioned by Canadian acoustic designers, Valcoustics.

From comfortable accommodation, high security, spacious car parking, thrill rides for kids, large waiting lounges, a day care centre and an extravagant Food Court, this new cinema enterprise has left no stone unturned to create the ultimate entertainment hub for Karachites. Also, the residents of Clifton and DHA are being offered the privilege of free movie ticket delivery.

It surely seems that Nueplex is going to change the way 2D and 3D movies are enjoyed and viewed in Pakistan. What remains to be seen is how much this venture will be able to conquer the cinema loving crowds in the city.

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