Pakistan
The Myth of Rational Choice with Dr Ubedullah Khoso
Dr Ubedullah Khoso, Assistant Professor of Marketing at IBA Karachi and a researcher of consumer behaviour, advertising, and multicultural marketing, explores how culture,...
Ayesha AnjumOctober 30, 2026
The Cultural Code Why Local Insight Dictates Reality
In modern marketing discourse, strategy, differentiation, and visibility are often presented as ultimate drivers of success. But in Pakistan, a brand does not...
Dr Hassaan AhmedOctober 27, 2026
The Redemption Pivot From Scandal to Sanctity
Have you noticed how, in the wake of controversy, public figures often turn to religion—not purely for atonement, but as a calculated strategy...
Eman RehmanOctober 26, 2026
The Sting In The Script – Bee Gul On Feminism, Fear And Fiction
One of Pakistan’s most acclaimed contemporary writers, Bee Gul, has built a career around characters who refuse easy labels and stories that challenge...
Ayesha AnjumOctober 23, 2026
Zong’s AI Innovation Secures Four Honors at Asian Innovation Excellence Awards 2026, Advancing Pakistan’s Technology Leadership
Zong has won four prestigious awards in the Telecommunication category at the Asian Innovation Excellence Awards 2026, held in Singapore on 20th Oct....
WebdeskOctober 21, 2026
Capital & Legacy Narratives The Enduring Business Value Of Storytelling
Some brands stay in use for decades, even when other better options exist. What keeps them relevant is familiarity built over time through...
Omar IftikharOctober 20, 2026
The Industry We Skip
As advertising budgets shrink and production evolves, Pakistan’s creative industry faces an uncertain future. Behind every commercial is an ecosystem of people whose...
Umair Nasir AliOctober 20, 2026
Synergy Group Wins Gold and Bronze Awards at the ‘Dragons of Asia Awards 2026’ in Malaysia
Synergy Group, Pakistan’s leading integrated marketing communications group, has added two more international accolades to its portfolio at the ‘Dragons of Asia Awards...
WebdeskOctober 16, 2026
‘Arey Wah Entertainment’ – A Webseries Platform To Revive Our Television’s Golden Era.
Arey Wah Entertainment (AWE), is a fresh and independent digital entertainment platform, recently launched on YouTube. Dedicated to deliver deeply relatable stories &...
WebdeskOctober 16, 2026
