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paa-2026-2028

PAA Elects New Central Executive Committee for 2026–2028

The Pakistan Advertising Association (PAA) announced the results of its 2026 elections at its 11th Annual General Meeting and named a new 14-member...

What Drives Pakistan

What Drives Pakistan’s Desire, Status, or Survival?

In Pakistan, every vehicle carries a story, not just passengers. What looks like congestion is actually a daily negotiation between desire, status, and...

Formula 1 Netflix

From Grease Pits to Netflix: How Formula 1 Conquered Global Pop Culture

From elite engineering spectacle to binge-worthy drama, Formula 1 has redefined itself as culture, commerce, and content, where speed meets storytelling, and the...

Pakistan traffic rules

The Unwritten Rules Of Pakistan

If the question is what traffic law looks like in Pakistan, quoting rules or discussing right-of-way hardly explains it, because on most roads,...

Google DeepMind AlphaGenome

Google DeepMind’s AlphaGenome Atlas Powers a Comprehensive Map of the Human Epigenome and Genetic Regulation

Google DeepMind has unveiled AlphaGenome Atlas, a groundbreaking artificial intelligence platform designed to decode the non-coding genome and map regulatory biology across human...

Pakistani music industry

Platforms as the New Record Labels: How the Internet Became the Music Industry

There was a time when “making it” in music meant one thing: getting signed. A record label discovered you, invested in you, polished...

Zong Dragons of Asia 2026

Zong Wins 5 Awards at Dragons of Asia 2026, the Only Telecom Operator to Win Gold for its 5G Excellence

Zong, Pakistan’s leading technology services enterprise, has emerged as the only telecom operator to win Gold for its 5G campaigns at the Dragons...

Jazz Tapeball Clash

Jazz Celebrates the Successful Fourth Edition of Jazz Tapeball Clash

Jazz, Pakistan’s leading connectivity provider from JazzWorld, successfully concluded the fourth edition of the Jazz Tapeball Clash (JTC), bringing together some of Pakistan’s...

original-vs-imitation

Who Owns an Idea in Pakistan?

From farshi shalwars and embroidered shawls to viral silhouettes and statement prints, Pakistani fashion is built on borrowing, adapting and reinventing. But when...