Pakistan Archives - Synergyzer

Billbored or Billboard?

In a world cluttered with flashing signs, some brands have figured out how to do less and mean so much more. The art...

Ayesha AnjumOctober 22, 2025

Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It

The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...

Hadiqa RiazOctober 22, 2025

Design as the Soul of a Nation: The Legacy of Imran Mir

Design, graphics, and colours are not just aesthetic choices. They are powerful tools in building brands, shaping national identity, and reinforcing a country’s character....

Raeda LatifAugust 29, 2025

Banking on the Future with Waqas Anis

Chief Digital Officer at JS Bank With a career rooted in rethinking banking, Waqas Anis, the Chief Digital Officer at JS Bank, speaks...

WebdeskJuly 29, 2025

Saturation Point: Is Content Marketing Losing Its Edge?

Content Marketing Still In? As content floods our screens, has originality taken a backseat? Yousuf Yaseen examines the alarming decline in creativity within...

Yousuf YaseenJuly 9, 2025

Shaping Pakistan’s Airwaves: Naeem Mirza’s Journey

Naeem Mirza, an engineer-turned-broadcasting maestro has transformed Pakistan’s FM radio landscape. From a single station to 21 thriving networks, he’s the visionary shaping...

Ayesha AnjumMarch 17, 2025