TOP GENRES BASED ON COMMERCIAL AIRTIME (CAT)
News remained the most advertised genre for advertisers followed by Entertainment similar to the continuing trend. TOP 10 ADVERTISED CATEGORIES
Beverages was the most advertised category in January 2020.
TOP 10 ADVERTISERS
With mostly FMCG companies advertising, Unilever Pakistan was the leading advertiser for January 2020.
TOP 10 ADVERTISED BRANDS
Surf Excel was the most advertised brand in January 2020.
TOP SPORTS CHANNEL
Ten Sports secured 774 CAT minutes in the month of January 2020.
TIME BAND ANALYSIS
Most advertisements ran during afternoon, closely followed by Prime Time.
TOP 10 NEWS PROGRAMS
Hasb-e-Haal was the most advertised news program in the month of January 2020.
TOP 10 ENTERTAINMENT PROGRAMS
‘Hamari Kahani’ on Urdu 1 was the most advertised program in the entertainment genre during January 2020.
ABOUT MEDIA MONITORS PAKISTAN
Media Monitors Pakistan is the sister concern of Medialogic Pakistan. Media Monitors is an advertisement tracking company which provides monitoring service for more than 80 TV Channels being viewed in Pakistan.