ADVERTISING: THE EVOLUTION OF AN ARTFORM
We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...
Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...
As originally published in Synergyzer Annual 2019
Raihan Merchant CEO - Z2C
Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...
Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media
As originally published in Synergyzer Annual 2019
Javed Jabbar talks about the survival of media and proposes measures that can ensure it.
Synergyzer: In your opinion, how can print and electronic survive without government advertising?
Javed Jabbar:...
Unlock Your Creativity
Some of the strongest recalls of my childhood are the advertisements that used to run on television, especially the jingles. It was something about them that left somewhat of a mark, not only on...
Branding of Politics: Role of Media
One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose has evolved to be more than just the dissemination of...
Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
The Advertising Connection
Amin Rammal, Director - The Brand Crew, Firebolt63 and APR, talks about Pakistan’s advertising landscape and how it needs to make itself more noticeable as an industry.
Synergyzer: How has the ongoing fiscal year of...
OFF THE RECORD WITH MAHMOOD HASHMI
Chief Executive – Orient Advertising
Syed Mahmood Hashmi is the Chief Executive of the pioneering advertising agency of Pakistan, Orient Advertising (Private) Limited. Being the real son to the pioneer of advertising in Pakistan, Late...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
