THE IRONY OF IMAGERY
That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is not a pipe."
It is not easy to put images into words and equally difficult vice...
I’m Not a Robot!
The rapid pace of technological development and scientific advancement is awe-inspiring, and so is the phenomenal rise of Artificial Intelligence (AI) along with all its majestic manifestations and magnificent materialization. Having entered the super-industrial...
Actifying Generation Y – CSR Initiatives for Youth Development
As originally published in Synergyzer Issue 3 – 2016
Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...
Trailing With the Trailblazers – The Impact of Awards on Business Performance
Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...
Preserve The Essence of Being Human in the Era of AI
The onslaught of Artificial Intelligence in every domain of human life has raised a very pertinent question: what are the aspects of human intelligence that cannot be replicated by Artificial Intelligence?
The answer to the...
Pulp Friction ka Khaas Number
By Omair Faizullah
“Because, if I am not mistaken, we shall have to say that about men…poets and story-tellers are guilty of making the gravest misstatements when they tell us that wicked men are often happy,...
Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights
As originally published in Synergyzer Annual 2020
Leading creative professionals give their views about how the emergence of digital advertising will affect the conventional role of Creative Director (CD) and Executive Creative Director (ECD).
HIRA MOHIBULLAHExecutive...
Is Creative Selling An Abstract Process? Anusha Amjad Explores
Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how could something so pure, so genuine, be corresponded with something...
Mark Tutssel, Executive Chairman – Leo Burnett Worldwide, Resigns
Leo Burnett Worldwide recently announced Executive Chairman - Leo Burnett, Mark Tutssel's resignation. In a statement, they revealed that Tutssel will leave in June so that a smooth transition with Nick Law, Chief Creative...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
