Gen Z: The Next Step for Advertising
A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy.
We are talking about the diverse digital natives with...
Is Creative Selling An Abstract Process? Anusha Amjad Explores
Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how could something so pure, so genuine, be corresponded with something...
The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket
Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from the coaching staff, witnessing a new era under the regime...
Mentors Or The Lack Of It In The World Of Advertising
For as long as I can remember, a mentor has always been someone I have searched for. I can date this search back to the years in school when I would take literature simply...
Here’s Why Money Heist Is A Great Example Of Creative Activism
According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime, Disney+, Hulu, and HBO Max are gearing up to follow...
You Can Do Magic: 12 Brand Archetypes & The Best One Yet
There’s an old song by The Americas and it goes something like this,
"You can do magic.
You can have anything that you desire,
Magic.
And you know you’re the one that can light my fire."
What is on...
Sanna Malik Writes On Information Disorder In The Digital Age
Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi
Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era followed the invention of the telephone,...
Ella Husain Writes About The Importance Of Reading For Copy Writers
It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace category, as would be expected; he won it in Literature.
Stephen...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
